A Cluster Coordination Committee (CCC) in Pune Fruits & Vegetables processing cluster has been formed incorporating leading stakeholders from the MSMEs, BDS, and leading Public & Private institutions for directional support. This follows a Nucleas approach where such a group defines their problems and service demands, considered as a prototype in the cluster. This apex level support from the CCC is interspersed with BDS workgroup meetings concerning various BDS areas which entails brick-by-brick construction of BDS-MSME market leads after taking into account their feedback on various market reachout issues.
The cluster portal http://www.punebds.com/ will function as a strategic virtual facilitator in this endeavour. Its role is central in the BDS market development within the cluster. It would work as a BDS-MSME exchange platform for leads generation. Business Enquiries and offers have been placed at http://www.punebds.com/BusinessOpportunities.asp in the portal for soliciting various BDS needs of the processing MSME firms and vica verca. Another novel tool that has been activated within the last 10 days on the cluster portal is the concept of E-Groups. Under this link "http://www.punebds.com/postmail.aspx" appearing as "E-Groups", various BDS (Consultants, Service providers) groups will have the opportunity to interact with other players in their domain om issues like market entry, procedures, policy modulation, potential, pricing, reachout etc.. This will have the impact of activating the orientation of the various BDS groups towards the cluster market. At the next stage MSMEs will also be introduced to the E-Group discussions, making it a virtual market interaction space.
In order to induce BDS to effectively function in the fruit & vegetable processing cluster market with a viable market situation, two meso (local) level organisations, viz., NAFARI (National Agriculture & Food Analysis and Research Institute) and GOMUKH Trust have been brought into the project fold via MOAs (Memorandum of Agreement(s)). While NAFARI is a non-profit making laboratory and will function as a facilitating organisation for SMEs in mainly quality and training domains, GOMUKH will act as a facilitator in the backward supply chain. The onus of the BDS linkages within the cluster (with processing firms) will be gradually shifted to these two Meso organisations as the project progresses. The modus operandi of this facilitation will be based on the Lead BDS approach, whereby the lead BDS (Consultanst, Service providers) will be cultivated in each BDS domain to be market makers by virtue of being Knowledge and domain leaders in their respective areas.
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